Public Relations

Public relations practitioners live and work in a fast-paced, ever-changing environment. In this exciting, never-a-dull-moment profession, students need to possess exceptional writing skills; understand how to write for different audiences; be able to think creatively and strategically; have experience in photography, design, web design, and video production; have ability to create and nurture relationships with traditional media, social media, and business networks; and appreciate public affairs and social and environmental responsibility. The Department of Communication offers students the essential tools needed to be successful in this growing field, including opportunities to engage in a variety of professional activities as part of their regular coursework. Opportunities for students exist in our state-of-the art student media facilities, and in working with exceptional faculty mentors.

Courses Include:

  • Introduction to Public Relations
  • Public Relations Techniques
  • Public Relations Cases and Campaigns
  • Digital Media
  • Publication Design
  • Beginning Television Production
  • Applied Writing for Media

In addition, students participate in courses that provide hands-on experience in actual public relations campaigns. Qualified juniors and seniors are also encouraged to complete an internship or professional semester.

Career opportunities in Public Relations

  • Media relations
  • International relations
  • Media buyer
  • Corporate communication
  • Marketing
  • Promotions
  • Advertising
  • Event management
  • Political consultant
  • Lobbyist
  • Writer

View the Bachelor of Science in Communication with emphasis in Public Relations degree plan.